I normally do a little guerilla marketing when I visit a town and especially when I am in a Gay neighborhood anywhere around the world. But I think because we are in Australia we should change that term to Kangaroo Marketing, it just makes more sense and is just a little more culturally sensitive to the Aussies and their ways. When in Sydney make sure to visit the largest Gayborhood of Darlinghurst and especially on Oxford Street which is filled with Gay stores, restaurants, bars and clubs. You would easily find their American equivalent in Santa Monica Blvd in West Hollywood, CA or 8th Ave in Chelsea or Christopher Street in the West Village. Well yesterday I went hopping around Kangaroo Marketing Boy Butter posters up around the street and visited a bunch of stores who are gearing up for the massive Mardi Gras celebrations that are happening around the city.
I love kangaroo marketing
BB poster on Oxford
Potential customer walking past a Boy Butter poster on Oxford
A runner jogging past a BB poster
BB poster at The Oxford bar.