Friday, April 21, 2017
Monday, April 10, 2017
Sweet buttery justice!
When justice comes
and things that once went wrong are suddenly set right again, it’s a wonderful
thing to experience. After my recent article
regarding the Boy Butter TV ad ban by Comcast in the
Chicago market caught fire, it set tongues and fingers wagging globally toward the
media behemoth to change it’s stance. Well, I’m happy to announce that the subsequent
press coverage and the rightly directed indignation thrust upon Comcast brought
forth those winds of change. Chicagoans themselves will soon see what all the
fuss was about when they tune in at 8/7 central to VH1’s Rupaul’s Drag Race.
After only six days
since my article was posted Comcast graciously reached out to me and we
amicably worked out a fair resolution. They released a positive statement
regarding the matter, which highlights our budding Comcast/Boy Butter
relationship; “We
recently connected with the advertiser, and we are working together to revisit
their campaign needs based on what is available in the local Chicago market.” If
this is not an affirmative outcome I don’t know what is. It just goes to show
you that Boy Butter can fight more types of
friction than we ever expected.
Now that my ad will be
aired on a cable tv drag queen reality show in Chicago we were able to turn those
lemons into lemonade after all. I wanted to send my thanks to all those who
amplified our voice and supported Boy Butter in this struggle. We received heartfelt
support worldwide from fans of the product, the gay community, members of the
press and folks who never heard of my product before but thought we needed to
be given a fair shake. This was a victory for the right thing to do and we are
forever grateful that the playing field in the Midwest, and the rest of country
got a little more equitable through this experience.
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